• General Information The curriculum for Business Information Management (BIM) is based on TEKS (Texas Essential Knowledge and Skills) requirements provided by the Texas Education Agency. 

     

    • Textbooks:    Principles of Business, Marketing, and Finance 1e (Goodheart-Wilcox, 2017);

       Principles of Business 9e (South-Western Cengage Learning, 2017).

     

    • Objectives:  
      • This course is designed students who want to understand the role and purpose of business, opportunities for careers, and problem solving in the business world.
      • Emphasis will be placed on “real-world” situations and applications.  We will reinforce basic business concepts and terminology.
      • Students will be introduced to:

     

    • Economics and economic activity
    • Global business
    • Business ethics
    • Entrepreneurship
    • Management and leadership
    • Human resources
    • Personal finance
    • Business finance
    • Career management
    • Soft skills in the workplace

     

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